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TIFF by black car: King Street closures, red carpets and the 11 p.m. screening

For ten days in September, King West becomes Festival Street, Yorkville's hotels run on studio manifests, and every black car in the city is spoken for by a distributor, a publicist or a sales agent. Here is TIFF from the driver's seat — the venues, the red carpets, the talent hotels, and how the rest of the city gets around it.

Events, sports & festivals · · 9 min read

TIFF by black car, in one paragraph

The Toronto International Film Festival — ten days in early September, 200-odd films, 400,000 admissions, the industry's largest North American market — runs on black cars: the studios' and distributors' manifests move talent between the talent hotels (the Four Seasons, the Hazelton, the Park Hyatt, the Ritz-Carlton, the Shangri-La, the St. Regis, the Thompson) and the venues (TIFF Bell Lightbox on King West, Roy Thomson Hall, the Princess of Wales and the Royal Alexandra, the Elgin and Winter Garden on Yonge, the Scotiabank Theatre at Richmond and John), with red-carpet arrivals timed to the minute by the festival's and the studios' security, Festival Street closing King West from University to Peter for the first weekend, the press junkets in the hotels' suites, the after-parties and the industry dinners at the King West and Yorkville rooms, and the public's screenings and rush lines filling the venues' side streets. A chauffeur working the festival carries accreditation, knows each venue's carpet and its drop, and works to the security lead's plan; a company or a publicist books two weeks ahead; and the Yorkville guide and the Entertainment District guide cover the districts the festival takes over.

TIFF is the black car trade's biggest week in Toronto and its most choreographed: the studios arrive with manifests that name every talent's every move, the festival's security runs the carpets to the minute, the hotels' driveways become stages with barricades and photographers, and a chauffeur who works the festival is part of a production — accredited, briefed, on a radio or a text thread with a publicist, and waiting at a door the public cannot see. The ten days also have to work for everyone else: the ordinary passenger crossing King Street, the visitor who came for the films, the Bay Street executive whose hotel is suddenly a red carpet. This guide covers the festival's venues and their drops, Festival Street, the talent hotels and their perimeters, the manifests and the accreditation, the red-carpet timing, the junkets, the after-parties, the public's screenings, the two-week booking horizon, the ordinary passenger, and a worked premiere night.

A red-carpet arrival at Roy Thomson Hall during the Toronto International Film Festival
A red-carpet arrival at Roy Thomson Hall during the Toronto International Film Festival

The venues and their drops

TIFF Bell Lightbox (350 King West, at John): the festival's headquarters, five cinemas, the industry centre — the carpet on King's south side at the Lightbox's doors (inside Festival Street's closure on the first weekend), the talent drop on Widmer or John at the security's designated point, the public's drop on John north of King. Roy Thomson Hall (60 Simcoe): the galas' venue — the carpet at the hall's King Street doors, the talent drop on Simcoe south of King (the hall's lay-by, inside a security perimeter), the public on Simcoe north of King or Wellington. The Princess of Wales (300 King West) and the Royal Alexandra (260 King West): the carpets on King, the talent drops on John or Widmer (Princess of Wales) and Duncan or Simcoe (Royal Alex). The Elgin and Winter Garden (189 Yonge): the carpet on Yonge's east side, the drop on Victoria Street behind. Scotiabank Theatre (259 Richmond West, at John): the multiplex's screenings — the drop on John or Richmond's non-lane curb. The Cinesphere and Ontario Place for the occasional gala: the Harbourfront guide's Lake Shore approach. The theatre district article covers the theatres' ordinary pickups.

Festival Street

For the festival's first weekend (Thursday to Sunday), King Street West closes from University to Peter as Festival Street — a pedestrian promenade with stages, screens and the Lightbox's and the theatres' carpets in the middle of the road — and the closure extends the corridor's no-stopping rules to a no-driving rule: the talent drops move to the side streets inside the security perimeter (Widmer, John, Duncan, Simcoe), the public's drops to Wellington, Adelaide and the streets north of Queen, and a chauffeur crossing the city goes around (Front or Queen). The Entertainment District guide covers the district's side streets and the City's road-closure notices the weekend's details.

The talent hotels and their perimeters

The studios house their talent at the Four Seasons, the Hazelton and the Park Hyatt in Yorkville (the Four Seasons article and the Hazelton and Park Hyatt article), the Ritz-Carlton, the Shangri-La and the St. Regis in the core (the Ritz, Shangri-La and St. Regis article), and the Thompson and the Bisha on King West; each hotel's driveway runs on the studios' security plan for the ten days — barricades on Yorkville Avenue, photographers behind them, cars admitted by name and plate, the residential or side entrances for the talent who will not be photographed — and a chauffeur is at the hotel's door only with the manifest's authority. The luxury hotels guide covers the discreet doors that the festival makes the main doors.

The manifests and the accreditation

A studio's, a distributor's or a publicist's TIFF transport is a manifest — every talent, every move, every venue, every time, sent to dispatch a week ahead and revised hourly during the festival — and the chauffeurs assigned to it carry the festival's or the studio's accreditation (a credential that admits the car to the venues' security perimeters and the hotels' driveways), are briefed on the security lead's plan, and communicate on the publicist's thread; the roadshow article's buffer discipline and the diplomatic and consular article's motorcade rules both apply, and the privacy and discretion article is the standard a studio's security requires in writing. A studio's account is opened in August and the corporate account billing article's statement codes each film.

Black SUVs lined up on a Yorkville side street outside a festival talent hotel
Black SUVs lined up on a Yorkville side street outside a festival talent hotel

The red-carpet timing

A gala's carpet at Roy Thomson Hall opens ninety minutes before the screening and closes fifteen before; the talent's arrivals are sequenced by the studio's publicist and the festival's carpet manager — the director at 6:15, the supporting cast at 6:25, the star at 6:40 — and the cars arrive at the Simcoe drop in that order from a staging point (King and Simcoe's north side, or the Ritz's driveway a block away, or Wellington) where they have waited since 5:45; the chauffeur moves on the publicist's word, stops at the drop for the thirty seconds the door and the photographs take, and leaves the perimeter to the staging point for the departure. The conference transportation article's coordinator model runs the staging and the flight delays article's tracking the talent's arrival at Pearson that afternoon.

The press junkets

The junkets — the day-long rounds of interviews in a hotel's suites, the talent moving between the Four Seasons' floor and the Ritz's, or between the hotel and the Lightbox's industry centre — are the festival's daytime transport: short moves, precise times, the same chauffeur for a talent's day, and the hourly as the booking; a publicist who runs three talents' junkets has three chauffeurs on three threads and dispatch coordinating them. The visiting clients itinerary article's hospitality applies with a publicist in the front seat.

The after-parties and the industry dinners

The premieres' after-parties (the King West and Queen West venues, the Thompson's rooftop, the Bisha's, the Yorkville hotels' bars) and the industry's dinners (the sales agents' at Sotto Sotto and Café Boulud, the distributors' at Canoe and Alo, the fine dining article's rooms all booked out) run from 10 p.m. to 3 a.m., and the manifests' late moves — the talent from the party to the hotel at 1 — are the Entertainment District guide's side-street pickups with the security's escort; the Nuit Blanche and late-night article covers the overnight roster that the festival's ten nights need.

The public's screenings

The festival's public — the ticket-holders, the rush lines, the visitors who came for the films — fills the venues' side streets from 9 a.m. to midnight, and a public screening's black car is an ordinary transfer with an extraordinary district: the drop on John north of King for the Lightbox, on Simcoe north of King for Roy Thomson Hall, on Victoria for the Elgin, on Bloor's side streets for the Bloor Hot Docs cinema's screenings, and the pickup at the same corner after; the theatre district article's timing applies and the Toronto visitor guide adds a festival screening to a September visit.

The two-week booking horizon

The fleet's cars for the festival's ten days are committed by the studios' and the publicists' manifests two to three weeks ahead — the first weekend's galas by mid-August — and a company, a publicist or a visitor who books in the festival's first week finds the fleet full and the answer a partner operator's car under our dispatch or an honest no; the how early to book article puts TIFF among the year's peaks with the December holidays and PDAC, and the last-minute booking article explains why a same-day request on a gala night is the year's least likely to succeed.

The ordinary passenger during TIFF

A Bay Street executive whose hotel is the Ritz, a Yorkville resident whose street is barricaded, a visitor at the Four Seasons who did not know it was festival week, a patient at hospital row whose route crosses King — the festival's ten days affect every passenger in the core, and a chauffeur who works the festival routes around it: Front or Queen instead of King, Davenport instead of Bloor at the Yorkville peaks, the hotels' side doors for a guest who is not on a manifest, and the rush hour article's windows extended by the festival's traffic. The Financial District hotels guide covers the core's hotels on a festival evening.

A worked premiere night

A distributor's gala at Roy Thomson Hall, Friday, 7 p.m. 2:00 p.m.: the star's flight lands at Terminal 1 — met planeside by arrangement with the private aviation FBO's procedure for a commercial arrival, an SUV with the security's lead in front, the Four Seasons' residential entrance by 2:50. 3:30–5:30: the junket at the Four Seasons' suites; the chauffeur on Hazelton Avenue. 5:45: the SUV to the staging point at King and Simcoe's north side. 6:40: the publicist's word; the carpet's Simcoe drop; thirty seconds; the perimeter's exit to Wellington. 9:15: the screening's end; the SUV at the Simcoe drop; the after-party at a King West venue via Wellington and Portland. 12:45 a.m.: the party's Portland Street side door; the Four Seasons' residential entrance by 1. One talent, one chauffeur, one manifest revised four times, and a night that ran to the minute.

TIFF quick reference

VenueCarpetTalent drop (accredited)Public drop
TIFF Bell LightboxKing West at JohnWidmer or John (security's point)John north of King
Roy Thomson HallKing at SimcoeSimcoe south of King (lay-by, perimeter)Simcoe north of King; Wellington
Princess of WalesKing at JohnJohn or WidmerJohn north of King
Royal AlexandraKing at DuncanDuncan or SimcoeDuncan north of King
Elgin & Winter GardenYongeVictoria StreetVictoria
Scotiabank Theatre—John or Richmond (non-lane curb)Same
Festival Street (first weekend)King closed University–PeterSide streets inside the perimeterWellington, Adelaide, north of Queen
Talent hotelsDriveways on the studios' security planBy name and plate; residential / side entrances for discretion—
Booking horizon2–3 weeks; galas by mid-August——

Booking for the festival

The corporate car service page opens a studio's, a distributor's or a publicist's account in August; the manifest to dispatch does the rest; the engine books a public screening's transfer with the venue's side street in the notes. Book by mid-August for the first weekend.

The airport during the festival

Pearson's and Billy Bishop's arrivals during the festival's first week are the studios' — the talent on the Los Angeles and New York flights, the sales agents from London and Cannes, the press from everywhere — and the Pearson page's meet and greet becomes a security operation for a recognisable arrival: the private aviation page's FBO for the charter, a planeside or a gate meet by arrangement with the airline and the airport's protocol office for a commercial flight, an SUV with the security lead in front, and the customs time article's tracking so that the hotel's security knows the arrival to the minute. The Pearson vs Billy Bishop comparison notes that the New York talent lands on the island and reaches the Four Seasons in twenty minutes.

Booking notes for the festival

A studio's booking is the manifest; a public screening's is "TIFF Bell Lightbox, John north of King, 6:45 p.m.; pickup same corner about 9:30"; a company's client evening at a gala is the visiting clients itinerary article's dinner with a Roy Thomson Hall public drop; the how to book online article shows the fields.

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FAQ

Questions we are asked

How does a studio book TIFF transport?

On a corporate account opened in August, with a manifest — every talent, every move, every venue and time — sent to dispatch a week ahead and revised during the festival; the assigned chauffeurs carry accreditation, are briefed on the security lead's plan and work on the publicist's thread.

Where is the red-carpet drop at Roy Thomson Hall?

The hall's Simcoe Street lay-by south of King, inside the security perimeter, reached from a staging point at King and Simcoe's north side or Wellington on the publicist's word; the public's drop is Simcoe north of King.

What is Festival Street?

King West's closure from University to Peter for the festival's first weekend — a pedestrian promenade with the carpets in the road — which moves talent drops to the side streets inside the perimeter and public drops to Wellington, Adelaide and north of Queen.

How far ahead should I book a car during TIFF?

Two to three weeks — the studios' manifests commit the fleet's ten days by mid-August for the first weekend's galas; a same-day request on a gala night is the year's least likely to succeed.

I'm not at the festival — how do I get across King Street?

Around it — Front or Queen instead of King, Davenport instead of Bloor at Yorkville's peaks, and the hotels' side doors for a guest who is not on a manifest; the chauffeur routes around the ten days.

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